Business of Sport

SRI combines its knowledge of the sport, media, entertainment and technology industries to bring new ideas and creative solutions to our clients.

Success and failure. Elation and despair.  Sport grips us like nothing else. Though the passion of fans hasn’t changed in centuries, the business of sport has transformed beyond recognition. We help our clients get ahead of the exponential changes impacting their industry.

For nearly two decades SRI has delivered results for sports clients large and small all over the world across a wide range of sectors:


National Governing Bodies

Venues and Events


Clubs and Teams

International Federations